Consumers will be more price sensitive when
A)some or all of the purchase price is paid by others.
B)the cost of not getting the expected benefits of a purchase is high.
C)the price they have to pay is more than they anticipated.
D)they perceive the price as a gain rather than a forgone loss.
E)a product's price is within the range that they perceive as fair or reasonablE.

Question

Quizplus · Accepted Answer

Consumers are more price sensitive when they perceive the price as higher than they anticipated. This can lead them to search for alternative options or negotiate for a lower price.

Consumers Will Be More Price Sensitive When