According to your text,one of the most common mistakes in modern pricing is
A)setting the price too high on an introductory product.
B)charging someone less than they are willing to pay.
C)pricing items based on consumers' reference prices.
D)failing to correctly calculate the break-even point.
E)covering fixed costs while ignoring variable costs.

Question

Quizplus · Accepted Answer

Charging someone less than they are willing to pay is a common mistake because it leaves potential revenue on the table, which could have been captured if the price was set closer to the consumer's willingness to pay.

According to Your Text,one of the Most Common Mistakes in Modern