Scotts Fertilizer has a 4-step program for lawn care.Each step features a different product.Scotts sells the fertilizer as a set containing one bag of each of the 4-step products.If Scotts decided to sell each product individually rather than as a set,it would be an example of which pricing strategy?
A)dynamic pricing
B)unbundling
C)underpricing
D)minimal pricing
E)dumping

Question

Quizplus · Accepted Answer

Unbundling is a pricing strategy in which a company sells individual products or services that were previously only available as part of a bundle or set. In this question, Scotts Fertilizer is considering selling their lawn care products individually instead of as a set, which is an example of unbundling.

Scotts Fertilizer Has a 4-Step Program for Lawn Care