A pricing tactic in which a firm prices products a few cents below the next dollar amount is called
A)perceived pricing.
B)even pricing.
C)deal pricing.
D)bargain pricing.
E)odd pricing.

Question

Quizplus · Accepted Answer

This pricing tactic is called odd pricing because prices are set at odd numbers which end in 1, 3, 5, 7, or 9. For example, pricing a product at $9.99 instead of $10.00 is a common use of odd pricing. This is done to make the product seem cheaper to consumers, even though the actual difference is just a few cents.

A Pricing Tactic in Which a Firm Prices Products a Few