Market segmentation produces relatively homogenous groups of consumers called
A)consumer segments.
B)market segments.
C)consumer clusters.
D)market sectors.
E)consumer targets.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller subgroups of consumers with similar needs and characteristics. These subgroups are called market segments. Therefore, option B is the correct answer.

Market Segmentation Produces Relatively Homogenous Groups of Consumers Called