Market segmentation refers to
A)dividing a larger market into smaller groups based on meaningfully shared characteristics.
B)marketing a product so that each and every consumer can get value from it.
C)redesigning or repositioning a product so it meets the needs of a target market.
D)having regional sales forces that can market a product according to geographic area.
E)taking an overall marketing plan and dividing it into smaller campaigns based on each product.

Question

Quizplus · Accepted Answer

Market segmentation refers to dividing a larger market into smaller groups based on meaningfully shared characteristics. This helps a company to identify and target specific groups of consumers with tailored marketing messages and product offers.

Market Segmentation Refers to