What does the criteria accessible mean regarding market segments?
A)Marketers should develop strategies that can attract a market to its products.
B)Markets should be clearly identified with appropriate strategies developed for each.
C)Marketers must be able to reach and serve the segment.
D)The size and purchasing power of the segment should be clearly identifieD.
E)Segments must be large enough for the firm to make a profit by serving them.

Question

Quizplus · Accepted Answer

When a market segment is classified as accessible, it means that the marketers have the ability to reach and serve the segment. It is possible that the segment might be too small or not have sufficient purchasing power, but as long as the marketers can access them, they might still be a viable market. Therefore, option C is the correct answer.

What Does the Criteria Accessible Mean Regarding Market Segments