Demographic segmentation divides markets by
A)characteristics such as loyalty and price sensitivity.
B)geographic location.
C)psychological traits.
D)consumer attitudes.
E)characteristics such as age,gender,and incomE.

Question

Quizplus · Accepted Answer

Demographic segmentation divides markets by measurable and quantifiable characteristics such as age, gender, income, education, and family size. This helps in identifying the specific needs and preferences of a particular group of consumers and developing targeted marketing strategies.

Demographic Segmentation Divides Markets by