When a firm is reasonably certain that its marketing mix can inform consumers about the product,how it adds value to the consumer,and ultimately how to purchase it,then the firm rates favorably on which market segment criteria?
A)differentiable
B)actionable
C)substantial
D)accessible
E)measurable

Question

Quizplus · Accepted Answer

The criteria described in the question is actionable, which means that the firm is capable of developing and implementing marketing strategies that effectively reach and influence the target market. It is important for a market segment to be actionable to ensure that marketing efforts translate into increased sales and market share. The other criteria - differentiable, substantial, accessible, and measurable - are all important as well, but they do not directly address the firm's ability to inform, add value, and facilitate purchases through the marketing mix.

When a Firm Is Reasonably Certain That Its Marketing Mix