A defined in your text,market segmentation involves dividing a larger market into smaller market segments based on
A)meaningfully shared characteristics.
B)geographic region.
C)available sales force.
D)potential interest in a product.
E)shopping habits.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups based on meaningful and similar characteristics such as demographics, psychographics, behaviors, or needs. Geographic region, available sales force, potential interest in a product, and shopping habits may also be considered as segmentation bases, but they are not as comprehensive or effective as meaningful shared characteristics for targeting and positioning your products or services.

A Defined in Your Text,market Segmentation Involves Dividing a Larger