To be effective,segmentation should create market segments that rate favorably on various criteria.Which of the following is not one of the criteria outlined in your text?
A)substantial
B)actionable
C)variable
D)measurable
E)accessible

Question

Quizplus · Accepted Answer

The criteria outlined in the text are substantial, actionable, measurable, and accessible. "Variable" is not listed as one of the criteria.

To Be Effective,segmentation Should Create Market Segments That Rate Favorably