Market segments are
A)the two buying groups: those that have never purchased a firm's product,and those that are potential repeat customers.
B)the different geographical areas in which a product must be marketed differently.
C)relatively homogenous groups of consumers that result from the segmentation process.
D)relatively heterogeneous groups of consumers that result from the segmentation process.
E)the various types of advertising and promotional campaigns used to sway consumer interest in a product.

Question

Quizplus · Accepted Answer

Market segments are relatively homogenous groups of consumers that result from the segmentation process. These segments are made up of consumers who share similar needs, preferences, and behaviors, allowing marketers to tailor their marketing efforts to each group.

Market Segments Are