Read the following statements to select the choice that is not true of market segmentation.
A)Market segmentation helps firms design specific marketing strategies for the characteristics of specific segments.
B)Market segmentation identifies which products will be profitable and which ones are not worth pursuing.
C)Market segmentation results in identifying the relatively homogenous groups of consumers to which a firm can market its products.
D)Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.
E)Market segmentation helps firms define the needs and wants of the customers who are most interested in buying the firm's products.

Question

Quizplus · Accepted Answer

Market segmentation does not identify which products will be profitable or not. It helps firms understand the characteristics, needs, and wants of specific customer groups to design targeted marketing strategies and allocate marketing resources effectively. The profitability of a product depends on various factors such as cost, price, demand, competition, and market conditions, which are not directly related to market segmentation.

Read the Following Statements to Select the Choice That Is