Which market segment criteria refers to the fact that segments must be large enough for the firm to make a profit by serving them?
A)measurable
B)substantial
C)differentiable
D)actionable
E)accessible

Question

Quizplus · Accepted Answer

The market segment criterion that refers to the fact that segments must be large enough for the firm to make a profit by serving them is the substantial criterion. This criterion ensures that the segment is worth targeting because it is profitable enough to justify the resources needed to serve it. The other criteria include measurable (able to be quantified and measured), differentiable (distinct from other segments and respond differently to marketing efforts), actionable (able to be effectively targeted and served), and accessible (able to be reached and served efficiently).

Which Market Segment Criteria Refers to the Fact That Segments