Marketers particularly target older Americans because
A) they tend to pay more attention to advertisements than other consumers.
B) they tend to be more educated than other consumers.
C) they purchase products not only for themselves,but also for their family members.
D) they tend to have more time and money than younger consumers.
E) there are more products available to that age group.
Correct Answer:
Verified
Q1: When it comes to criteria for segmenting
Q2: One of the most important sources of
Q4: A defined in your text,market segmentation involves
Q5: To be effective,segmentation should create market segments
Q6: Which market segment criteria refers to the
Q7: An auto insurance company segmented its market
Q8: Market segments are
A)the two buying groups: those
Q9: When a firm is reasonably certain that
Q10: Read the following statements to select the
Q11: Which of the following is a demographic
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