An auto insurance company segmented its market by both gender and age,and designed different marketing campaigns to appeal to both.In the end,both segments responded the same to the different marketing strategies,in part,because both segments are required to have auto insurance.This firm failed to understand the criteria of market segments needing to be
A)accessible.
B)actionable.
C)differentiable.
D)measurable.
E)substantial.

Question

Quizplus · Accepted Answer

The firm failed to differentiate between the market segments by gender and age. If there is no difference in response to the marketing strategies, it suggests that the segments are not truly distinct and differentiable. This is a key criterion for effective market segmentation.

An Auto Insurance Company Segmented Its Market by Both Gender