Segmentation based on where prospective consumers live,work,and spend their leisure time is referred to as
A)regional segmentation.
B)proximity segmentation.
C)geographic segmentation.
D)demographic segmentation.
E)residential segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market based on where prospective consumers live, work, or spend their leisure time. It could be divided by country, region, city, or even specific neighborhoods. Therefore, the correct answer is geographic segmentation (Option C). The other options are not related to segmentation by location.

Segmentation Based on Where Prospective Consumers Live,work,and Spend Their Leisure