Stores like Cabela's,REI,and Bass Pro Shops that cater to outdoor enthusiasts' most likely use what type of segmentation strategy?
A)socioeconomic segmentation
B)psychographic segmentation
C)demographic segmentation
D)behavioral segmentation
E)geographic segmentation

Question

Quizplus · Accepted Answer

These stores are likely using psychographic segmentation, which divides consumers based on their interests, lifestyles, values, and attitudes. Outdoor enthusiasts are a specific type of consumer with unique interests and values, and these stores cater to those specific interests and values. Demographic segmentation (segmenting by age, income, education, etc.) and geographic segmentation (segmenting by location) may also be factors, but psychographic segmentation is the most relevant and likely strategy used by these stores.

Stores Like Cabela's,REI,and Bass Pro Shops That Cater to Outdoor