Business-to-business firms generally segment their markets according to what three variables?
A)profit potential,price sensitivity,and demand
B)demographic,geographic,and behavioral
C)market size,customer convenience,and usage rate
D)price sensitivity,usage rate,and region
E)demographic,geographic,and psychographic

Question

Quizplus · Accepted Answer

Business-to-business firms typically segment their markets based on demographic factors such as industry, company size, and position in the value chain; geographic factors such as location and customer concentration; and behavioral factors such as purchasing patterns and product usage. Psychographic segmentation, which involves grouping customers based on personality traits or lifestyle characteristics, is less common in B2B markets. Market size, customer convenience, and price sensitivity are important considerations in market segmentation, but they are not themselves segmentation variables. Usage rate and region may be relevant factors in certain B2B markets, but they are not as universally applicable as the three variables listed in option B.

Business-To-Business Firms Generally Segment Their Markets According to What Three