Behavioral segmentation divides consumers according to
A)how motivated and how many resources a consumer has.
B)how consumers behave with or act towards products.
C)customer convenience and market size.
D)consumers' opinion and interests.
E)the various lifestyles of the consumer.

Question

Quizplus · Accepted Answer

Behavioral segmentation divides consumers based on their behavior towards products or services. This can include their usage rate, brand loyalty, purchasing patterns, and other actions they take towards a product. This type of segmentation can be helpful for companies to identify and target specific consumer groups with tailored marketing messages and product offerings. The other options listed do not accurately describe the concept of behavioral segmentation.

Behavioral Segmentation Divides Consumers According to