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The 80/20 Rule Is a Theory That Suggests That

Question 38

Multiple Choice

The 80/20 rule is a theory that suggests that


A) 80 percent of a firm's profits is generated from 20 percent of its product line.
B) 20 percent of the total demand for products comes from 80 percent of the target market.
C) 20 percent of heavy users account for 80 percent of the total demand.
D) 20 percent of a firm's products are never marketed to 80 percent of consumers.
E) 80 percent of a firm's products are marketed to only 20 percent of the population.

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