What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?
A)organizational fit
B)strategic fit
C)growth potential
D)segment harmony
E)cultural awareness

Question

Quizplus · Accepted Answer

The factor of the targeting process at work in this scenario is strategic fit. Strategic fit refers to the alignment between the organization's mission, goals, and capabilities and the characteristics of the target market. By ensuring that the target market is appropriate for what the organization is and wants to be as defined in its mission statement, the marketer is ensuring that there is a strategic fit between the organization and its target market.

What Factor of the Targeting Process Is at Work When