Which of the following is not characteristic of gathering the information needed to engage in international market segmentation?
A)Social media sites and the Internet have made it possible to collect all the information needed to segment international markets.
B)The information needed to segment international markets may be hard to come by.
C)Obtaining the information required to segment international markets is both costly and difficult.
D)Not all countries collect or classify their data in the same way.
E)It is practically impossible to compare the data received across nations in order to form a segment.

Question

Quizplus · Accepted Answer

While social media and the internet have made it easier to collect information, they do not necessarily provide all the information needed for international market segmentation. Other factors such as cultural differences and variation in data collection methods can make it difficult to obtain comprehensive information.

Which of the Following Is Not Characteristic of Gathering the Information