Rico's firm manufactures homemade salsa.His product is sold around the country,but he adds extra jalapenos to his product sold in Texas,New Mexico,and Arizona because those customers prefer the extra heat and spice.Rico also markets the product differently based on the region of the country where it is sold.This represents what type of targeting strategy?
A)undifferentiated
B)niche
C)concentrated
D)differentiated
E)geographic

Question

Quizplus · Accepted Answer

Rico's strategy involves targeting different regions of the country with different marketing and product variations, which is a differentiated targeting strategy. This strategy allows Rico to customize his product and marketing to better meet the needs and preferences of customers in each region.

Rico's Firm Manufactures Homemade Salsa