Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment.This represents what type of targeting strategy?
A)a differentiated marketing strategy
B)a geographic targeting strategy
C)a concentrated targeting strategy
D)an undifferentiated targeting strategy
E)a niche marketing strategy

Question

Quizplus · Accepted Answer

A differentiated marketing strategy is one in which a firm offers different products or marketing mixes to target multiple customer segments. In this case, the firm is adapting their product to meet the unique needs of each region, indicating a differentiated targeting strategy.

Firms That Market the Same Product to Multiple Regions with Different