According to your text,when selecting a target market,firms should consider three important factors: growth potential,level of competition,and
A)cultural factors.
B)economic conditions.
C)strategic fit.
D)proximity to the market.
E)profitability timeframE.

Question

Quizplus · Accepted Answer

Cultural factors, economic conditions, and proximity to the market are all important considerations, but they are not the most critical factors when selecting a target market. Growth potential and level of competition are critical factors because they determine the potential for profitability and the level of competitiveness in the market. Strategic fit is another critical factor because it determines whether the firm's capabilities and resources match the requirements of the target market. Profitability time frame is also important, but it is a secondary consideration that should be evaluated after the other three factors have been examined.

According to Your Text,when Selecting a Target Market,firms Should Consider