As it pertains to international segmentation,global segmentation refers to identifying
A)products that will have a global appeal.
B)products that can be marketed in the same way across the globe.
C)a group of consumers with common needs and wants that spans the entire globe.
D)similar patterns in cultures that can be used to segment a market.
E)markets that will be favorable for exporting products internationally.

Question

Quizplus · Accepted Answer

Global segmentation refers to the identification of a group of consumers with common needs and wants that spans the entire globe. This allows for the development of a universal marketing strategy that can be used across multiple countries and regions. It is not about identifying specific products or cultures or favorable markets for exporting products.

As It Pertains to International Segmentation,global Segmentation Refers to Identifying