When a company evaluates each market segment to determine which segment or segments present the most attractive opportunity to maximize sales,it is engaged in
A)segmenting.
B)targeting.
C)repositioning.
D)situation analysis.
E)positioning.

Question

Quizplus · Accepted Answer

The process described in the question is targeting, which involves evaluating different market segments and selecting one or more segments as the focus of marketing efforts in order to maximize sales. Segmentation is the initial step in this process, while positioning refers to creating a distinctive image for the product or brand in the minds of consumers. Repositioning involves changing the perceptions or associations of a product or brand, while situation analysis is a broader assessment of the external and internal factors affecting a company's marketing performance.

When a Company Evaluates Each Market Segment to Determine Which