Read the following statements to select which one is accurate regarding the use of social media in market segmentation.
A)By segmenting the market by those who are active on social media,companies can connect with a larger and more diverse consumer base.
B)As compared to traditional segmenting techniques,it is easier to know exactly how to engage consumers on social networking sites.
C)Social media is not very helpful in segmenting markets,but it can be a useful tool for marketers once the market has already been segmented.
D)As of yet,social media has not been proven to be an effective tool for segmenting markets.
E)Social media is most helpful in reaching out to older Americans and senior citizens.

Question

Quizplus · Accepted Answer

Segmenting by social media users allows companies to connect with a wider range of consumers, including those who may not be reached through traditional segmentation techniques.

Read the Following Statements to Select Which One Is Accurate