A firm marketing its product in the United States and abroad may have to tweak the product for its international customers and as such may have to market it differently.What type of targeting strategy would work best for this situation?
A)undifferentiated
B)differentiated
C)geographic
D)niche
E)concentrated

Question

Quizplus · Accepted Answer

The differentiated targeting strategy would work best for this situation as it involves developing different marketing strategies for different segments of the market. In this case, the firm can tailor its marketing efforts to suit the needs and preferences of its international customers, which may differ from those in the United States. This approach would allow the firm to customize its product and marketing efforts to meet the unique needs of each target market, while still maintaining its overall brand identity.

A Firm Marketing Its Product in the United States and Abroad