Undifferentiated targeting is a strategy that
A)markets the same product to multiple regions.
B)approaches the marketplace as one large segment.
C)involves pursuing a large share of a small market.
D)uses a different marketing strategy for each segment.
E)simultaneously pursues several different market segments with a different strategy for each.

Question

Quizplus · Accepted Answer

Undifferentiated targeting approaches the marketplace as one large segment, without attempting to differentiate between different subgroups within the market. The idea is to create a universal product or message that resonates with everyone in the market at once.

Undifferentiated Targeting Is a Strategy That