Which international segmentation base usually results in market segments made up of young people,those that have more money to spend,or those with access to the Internet?
A)unique
B)global
C)national
D)cultural
E)regional

Question

Quizplus · Accepted Answer

The global segmentation base typically results in market segments made up of young people, those with more money to spend, or those with access to the internet. This is because global segmentation bases rely on demographic and behavioral similarities across countries rather than cultural or national differences, which tend to be more pronounced among older age groups or those with less disposable income. Additionally, a higher proportion of young people tend to be early adopters of new technologies and trends, which are often the focus of global segmentation efforts.

Which International Segmentation Base Usually Results in Market Segments Made