The potential savings in developing and marketing the product is the major advantage of
A)a niche marketing strategy.
B)an undifferentiated targeting strategy.
C)a geographic targeting strategy.
D)a specialized marketing strategy.
E)a differentiated targeting strategy.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy involves marketing a product to a broad audience without segmenting the market, which can lead to cost savings in both development and marketing due to economies of scale.

The Potential Savings in Developing and Marketing the Product Is