After Carson opened up his new sports bar/restaurant,he determined that students from the nearby college campus will provide him with the best opportunity to maximize sales,so he is concentrating his marketing efforts on this group which will be his
A)marketing segment.
B)target sector.
C)target market.
D)primary market.
E)primary segment.

Question

Quizplus · Accepted Answer

The group of students from the nearby college campus that Carson is targeting for his marketing efforts is his target market. This group represents the most promising segment of the population for his business, so he is focusing his attention on them. Target market refers to a specific group of customers that a business aims to serve with its products or services, and it is a key concept in marketing strategy.

After Carson Opened Up His New Sports Bar/restaurant,he Determined That