Which of the following represents the three basic strategies for targeting markets?
A)undifferentiated targeting,differentiated targeting,and niche marketing
B)demographic targeting,geographic targeting,and psychographic targeting
C)primary targeting,secondary targeting,and specialized marketing
D)targeting by product,targeting by price,and targeting by customer
E)print advertising,sales promotion,and public relations

Question

Quizplus · Accepted Answer

The three basic strategies for targeting markets are undifferentiated targeting, differentiated targeting, and niche marketing. Demographic targeting, geographic targeting, and psychographic targeting are ways to segment a market, not strategies for targeting the market. Primary targeting, secondary targeting, and specialized marketing are not commonly used terms in marketing. Targeting by product, price, and customer are not strategies for targeting markets, but rather variables that can be used in developing a targeting strategy. Print advertising, sales promotion, and public relations are promotional strategies, not targeting strategies.

Which of the Following Represents the Three Basic Strategies for Targeting