The group of customers toward which an organization has decided to direct its marketing efforts is called its
A)target market.
B)marketing segment.
C)primary market.
D)target sector.
E)primary segment.

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group of customers that a company has identified as having the greatest potential for purchasing its products or services. This group is the primary focus of the company's marketing efforts, and its needs and preferences are taken into consideration when designing marketing strategies and developing new products. Other terms like "marketing segment" and "primary segment" are also related to target markets, but are not as commonly used as "target market." "Primary market" and "target sector" are not accurate terms in this context.

The Group of Customers Toward Which an Organization Has Decided