A targeting strategy that involves pursuing a large share of a small market segment is referred to as
A)lifestyle marketing.
B)geographic targeting.
C)undifferentiated targeting.
D)differentiated targeting.
E)niche marketing.

Question

Quizplus · Accepted Answer

A targeting strategy that involves pursuing a large share of a small market segment is known as niche marketing. In this approach, a company focuses on a specific segment of the market that has unique needs and preferences, rather than trying to appeal to the broad market. This allows the company to tailor its products, services, and marketing efforts to the specific needs of the niche market segment, providing a more targeted and personalized experience for customers.

A Targeting Strategy That Involves Pursuing a Large Share of a Small