The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a
A)competitive map.
B)conceptual map.
C)marketing map.
D)perceptual map.
E)positioning map.

Question

Quizplus · Accepted Answer

Perceptual maps visually display how consumers perceive, or "position," products in their minds based on various attributes or factors, giving companies insights on where they stand in relation to their competitors in the market. Other answer choices (A, B, C, E) are either incomplete or not commonly used terms for this tool.

The Competitive Analysis Tool That Creates a Visual Picture of Where