An advantage to using a perceptual map is that it
A)shows the firms strengths,weaknesses,opportunities and threats.
B)can highlight potential market positions that might be underserved.
C)shows how other companies are marketing their products.
D)shows which products of a firm are most profitable.
E)it is the quickest way to determine market segments.

Question

Quizplus · Accepted Answer

Perceptual maps are commonly used to identify potential market positions that are not currently being targeted or underserved. By visualizing how consumers perceive different products or brands in relation to each other, companies can identify gaps in the market that they can fill with their own products or services. The other options listed are either not directly related to the use of a perceptual map or not accurate (such as D, which assumes that a perceptual map can show profit margins, which is not necessarily true).

An Advantage to Using a Perceptual Map Is That It