Both Sam's Club and Costco have positioned themselves as providing a variety of items to shoppers at prices lower than retail stores.These stores have positioned themselves based on
A)application.
B)price/quality relationship.
C)product knowledge.
D)personalized sales support.
E)attributes.

Question

Quizplus · Accepted Answer

Both Sam's Club and Costco have positioned themselves as offering lower prices than retail stores, indicating a price/quality relationship. They provide a variety of items, but their emphasis is on the idea that shoppers can get a deal by buying from them. This positioning is not based on personalized sales support or product knowledge, and while the stores do have attributes that make them stand out, such as their membership model, the main focus is on pricing.

Both Sam's Club and Costco Have Positioned Themselves as Providing