The first step marketers should take when deciding how best to position their product is to
A) analyze competitors' positions.
B) define the product attributes that make it unique.
C) evaluate consumer feedback.
D) determine what market segments will be interested in the product.
E) clearly define its competitive advantagE.
Correct Answer:
Verified
Q71: An advantage to using a perceptual map
Q72: A succinct description of the core target
Q73: The market segment criteria stating that market
Q74: The second step in deciding how best
Q75: Both Sam's Club and Costco have positioned
Q77: Market segmentation helps firms in three ways:
Q78: Dividing a larger market into smaller groups
Q79: The activities a firm undertakes to create
Q80: According to your text,positioning assumes that consumers
A)will
Q81: When it comes to segmenting markets based
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