The second step in deciding how best to position a product is to
A)evaluate consumer feedback.
B)analyze competitors' positions.
C)clearly define the product's competitive advantage.
D)conduct test marketing on the product.
E)assess the product's profit potential.

Question

Quizplus · Accepted Answer

Clearly defining the product's competitive advantage is the second step in deciding how best to position a product.

The Second Step in Deciding How Best to Position a Product