The activities a firm undertakes to create a certain perception of its product in the eyes of the target market is referred to as
A)targeting.
B)positioning.
C)conceptualizing.
D)segmenting.
E)categorizing.

Question

Quizplus · Accepted Answer

Positioning refers to the activities a firm undertakes to create a certain perception of its product in the eyes of the target market. Targeting is the process of selecting a specific group of consumers to focus marketing efforts on. Conceptualizing is the process of forming a concept or idea for a product or service. Segmenting is the process of dividing a market into smaller groups with similar needs or characteristics. Categorizing is the process of grouping products or services into specific categories or classifications.

The Activities a Firm Undertakes to Create a Certain Perception