According to your text,positioning assumes that consumers
A)will make up their own minds about a product,regardless of how it is marketed.
B)are followers and will only buy products that appeal to their friends as well.
C)are innovators and will always want the latest and most innovative products.
D)will compare goods and services on the basis of benefits.
E)will always want to pay the lowest price possible for a product.

Question

Quizplus · Accepted Answer

Positioning assumes that consumers will compare different goods and services on the basis of the benefits they offer. This means that consumers will evaluate various products and make a choice based on how well they meet their needs and provide benefits that are important to them. Therefore, it is crucial for companies to understand the needs and preferences of their target customers and communicate the unique benefits of their products in a compelling manner to effectively position their brand.

According to Your Text,positioning Assumes That Consumers