A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a
A)positioning statement.
B)marketing plan.
C)mission statement.
D)vision statement.
E)business plan.

Question

Quizplus · Accepted Answer

A positioning statement provides a clear and concise description of the target market and how the firm wants that market to perceive and view the product. A marketing plan, mission statement, vision statement, and business plan may also include information about the target market, but they do not specifically provide a compelling picture of how the firm wants that market to view the product.

A Succinct Description of the Core Target Market to Which