College Prep Tutors is a business that tutors high-school students who are preparing to take the ACT test as part of their college entrance requirements.Because it possesses a unique offering that is desirable to a specific market,College Prep Tutors would most likely use what type of target market strategy?
A)niche marketing
B)differentiated targeting
C)mass marketing
D)lifestyle marketing
E)undifferentiated targeting

Question

Quizplus · Accepted Answer

College Prep Tutors is catering to a specific market of high-school students preparing for the ACT test. Using a niche marketing strategy is the most appropriate as it focuses on a specialized product or service for a specific target audience. This would allow the business to differentiate itself and compete against other general tutoring services.

College Prep Tutors Is a Business That Tutors High-School Students