Today's health conscious society has caused cereal manufacturers to rethink their products.Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar.This is an example of
A)retargeting.
B)repositioning.
C)remarketing.
D)resegmenting.
E)remanufacturing.

Question

Quizplus · Accepted Answer

This is an example of repositioning, which involves changing how a product is perceived by consumers, typically to appeal to a different target market or to emphasize different product features. The cereal manufacturers are repositioning their products as healthier options to appeal to health-conscious consumers.

Today's Health Conscious Society Has Caused Cereal Manufacturers to Rethink