A psychographic segmentation variable that divides people into groups based on their opinion and the interests and activities they pursue is called
A)psychological segmentation.
B)lifestyle segmentation.
C)socioeconomic segmentation.
D)behavioral segmentation.
E)social segmentation.

Question

Quizplus · Accepted Answer

The description provided in the question matches the definition of lifestyle segmentation, which segments consumers based on their lifestyle, values, interests, and behaviors. Psychographic segmentation focuses on understanding consumers' personalities, values, and hobbies to target them with personalized messages. Therefore, B is the correct choice. A is incorrect because psychological segmentation refers to dividing consumers based on their attitudes, motivations, and perceptions. C is incorrect because socioeconomic segmentation divides consumers based on their income, occupation, education, and other demographic variables. D is incorrect because behavioral segmentation divides consumers based on their actions, such as purchasing behavior, product usage, and brand loyalty. E is incorrect because social segmentation refers to dividing consumers based on their social class, family structure, and reference groups.

A Psychographic Segmentation Variable That Divides People into Groups Based