When marketers segment based on psychographics,the market is divided into groups according to
A)a consumer's income and interest in the product.
B)family size and marital status.
C)how convenient the product is for the consumer.
D)the reason why the consumer made the purchase.
E)how consumers act toward products.

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on psychological traits, values, interests, and lifestyles, which often include the reasons behind consumer purchases.

When Marketers Segment Based on Psychographics,the Market Is Divided into Groups