The content of an advertising message is specified by the:
A) Creative plan
B) Business plan
C) Media plan
D) Positioning plan
E) Marketing plan

Question

Quizplus · Accepted Answer

The creative plan specifies the content of an advertising message, including the key message, creative approach, and execution style. It guides the development of the advertising creative elements such as images, words, sounds, and actions, that will be used to convey the message to the target audience. The creative plan is an essential component of the overall marketing plan, which outlines the objectives, strategies, tactics, and resources required to achieve the marketing goals of the organization. The media plan specifies the media channels, timing, and budget for delivering the advertising message to the target audience. The positioning plan defines the unique selling proposition and brand image of the product or service in the marketplace. The business plan outlines the overall objectives, strategies, and financial performance of the organization.

The Content of an Advertising Message Is Specified by The